Love this guy and everything he does. He's written for the New York times, the Believer, the Washington post, but he's most known for his books on american pop culture. I remember reading his book, "sex, drugs, and cocoa puffs", back in my first year of university. His rants about reality t.v. and the coporate machine really got to me.
Follow him on twitter, if you do that kind of shit. He's funny.